We are Family

Technology meets lifestyle

Bestron, The Concept Company, has been a successful family business for more than 50 years, producing modern, high-quality electrical appliances.

The brand impresses not only with its price/performance oriented product range, but also with an innovative variety of trendy products: From elegant electrical appliances for breakfast, to trendy funcooking devices and practical kitchen aids to a huge selection of air conditioning units. Bestron offers the right thing for every taste and requirement.

Because with a love of detail, Bestron sells more than just products:

  • Lots of experience
  • Outstanding price/performance
  • Trendy lifestyle


For Bestron, sustainability is part of Corporate Social Responsibility (CSR). We are aware of our social responsibility to act in the sense of a sustainable economy and take this seriously in all our business activities.

As a medium-sized family business, we make decisions that strengthen the company sustainably in the long term. We have defined sustainability in both an environmental and an economic sense as a decisive criterion for our success.

Bestron has been a member of Amfori/BSCI for 10 years. Bestron only works with carefully selected manufacturers who are also members of the Amfori/BSCI family.

AmforI/BSCI stands for better working and living conditions for the workers who produce our Bestron products.


Welcome to Bestron!

CEO Nicola Kirchhöfer